How do calendars match-up against traditional advertising mediums?19 Check out this research by Western Reserve University. There's a calendar just right for any business or organization. Even with the wave of sophisticated computers, smart phones, iPads, etc., calendars remain one of the top-selling segments of promotional products. Why? Because of their simplicity and functionally.

Click the calendar and get your free copy of how calendars match-up to other advertising mediums. It's a valuable planning tool.

Timed-Released Marketing.18 Everyone needs new customers but it's equally critical to keep the ones you already have. By identifying those business area that offer the greatest chances of helping you reach your goals, you increase your chances of success. 

DIG DEEPER. Click the TRACTOR for your FREE copy of critical business units that benefit from using TIMED-RELEASED MARKETING.

Learn how to write a mission statement.17
Writing a good mission statement is an important task for any business, organization, marketer, or communicator. Take time now and read Thomas Jefferson's instructions to Meriwether Lewis in June, 1803, before he embarked on his epic exploration of America.

You'll learn from this facinating document and you'll enjoy a glimpse into Jefferson's mind. Click on the explorers below to download your copy of the document.

Click on "Uranium Man" to view an interesting white paper that can save you money.16

Want to improve your lead conversions at trade shows?

The Reciprocity Effect

Successful exhibitors know that a giveaway vastly improves the conversion of visitors to leads. Now we understand why: Giving a gift causes the visitor to your booth to want to reciprocate, to give something back.

Click the handshake icon and you’ll see how The
Reciprocity Effect can be applied to make you more successful at your next show using CHEAPER giveaways.12

Faux wax stamp10

Product and program categories for branded promotional products. Knowing the product and program categories can be helpful to you when you're trying to decide on how best to use promotional products in your next promotion.6

Download your free copy now by clicking on the five panel cotton twill cap #1035. $1.99 each, blank. One color silk screen imprint $2.99 each, $50 screen set-up

charge. Twelve hit colors available. Min. order 144.

Customer retention

trade secrets

You'll want to read this case study on
strategies you can use to retain current customers and attract new ones.14 > > >

Click on mystery man for the entire interesting story.

Here, YOU throw

this away.

Late Comedian Mitch Hedberg said that handing out flyers is like saying, “Here, YOU throw this away.”

There is a better way. Click on the hand
throwing away the flyer
and read the rest of the story.

Used properly, promotional gifts and branded promotional products can have a lasting positive effect on customer service and keep the name of your business out-front in your community.13

Why people clip coupons. Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets; 19.5% said gas and food prices had increased; and 17.6% indicated they like to save money. Another 7.7% indicated that more coupons were available.

The regularity of clipping is increasing, with 77% reporting regularly clipping in 2009 versus 75.8% in 2008 and 63.6% in 2007.11

Source: 2009 NCH consumer coupon use survey

Coupon organizing systems
Would you like  information on coupon organizing systems? Tipnut is a great site with lots of answers. Click on this link: http://tipnut.com/coupon-organizer-system/

FREE monthly promotional ideas calendar.  Relax. Click on the green chair.

You’ll receive a Free copy of our Monthly Promotional Ideas Calendar. It will help you plan effective promotions that dovetail with each season.8

Giving gifts.This is an article you'll want to read that discusses brightening someone’s day with content,
functionality or utility without demanding something in return. Don't miss  it. Click on the woodcut for your copy.7

Impact and perception research for promotional products. Click on these PowerPoint documents to review the results of two interesting studies that show how the use of branded promotional products positively impacts consumer perception, and helps build booth traffic at trade shows.3,4

What does your brand smell like? It's a fact that the average human is 100 times more likely to remember a scent over something seen, heard, or touched. This article will start you thinking about what your brand would smell like to a customer. Click on the smelling head now. Smells sell.9

The art of bundling.

Turning customers’ heads with hard-to-resist ‘package deals’. Bundling can increase your sales volume and help you retain customers. Click on the stork to download a "must read" article on the art of bundling.5

A heating and air conditioning company purchased carpenter pencils for their technicians to hand out to other contractors at job sites. At any given job site electricians, carpenters, plumbers, etc. would all be working together. This was a good opportunity to get their advertising in front of other professionals opening up conversations between them. 

Technicians often learned of upcoming jobs and received referrals from the people they met. The pencils helped open a door for networking.

Budget Carpenter Pencil #23410 (aak) • Quality wood carpenter pencil
• Made in USA • Flat, medium lead
• No screen or logo charge. Price includes: a one-color (silk-screened or hot stamped) imprint, up to three lines of ad copy printed on one side.

500(min) @ $.50 ea. 1000 @ $.348 ea.  2500 @ $.318 ea.  5000 @ $.298 ea. Please confirm pricing, setup, proofs at time of order.2

FUN Research Fact :)According to the ASI (Advertising Specialty Institute) the most commonly owned promotional products among all consumers are writing instruments, which have over 350 impressions per month.